getting the year off to a good start
At the start of every year, I take the first two weeks to prepare myself and the business for the year ahead. Here is my process to see if it helps you get your year off to the best start possible....
View Articleconfidentiality
What happens between you and your client stays between you and your client … yes client confidentiality uses the same rule as Vegas. It’s not a sexy subject but I think its always important. Working...
View Articlemarketing lessons from the 2019 super bowl
For many of us not into sport the Super Bowl is all about the advertising (or is that just me?). Watching this year’s crop there were a few lessons that we as entrepreneurs can apply to our own...
View ArticleYour ideal client profile
So many marketing and business books talk about defining your ideal client profile. But what do they mean and more importantly what does that look like in reality. An ideal client profile, or ICP, is...
View ArticleWisdom from Lady Gaga
Watching the Oscars this week I was inspired by the words of Lady Gaga in her acceptance speech. In case you missed it I wanted to be sure you all saw it. And if you are at home, and you’re sitting on...
View ArticleReading list
I am a huge believer in the difference reading can make but there are soooooooooooooooooo many books it can be hard to know what’s worth reading and what’s rubbish. I am here to help with my top reads...
View ArticleTo read
Last week I talked about books I’ve read that I would recommend to you – this week I wanted to talk about those books I am excited to read but have yet to start. Also known as the pile on my night...
View Articletrading hours
When you run an online business what are trading hours? Do you need them? How do you determine what they should be? Do you tell anyone? I think it’s worth taking a moment to talk about trading hours....
View ArticleBusiness owners and maternity leave
What are you going to do with your business when the baby comes? Newborns are and should be the centre of everything when they first arrive. It’s important to prepare yourself and your business for...
View ArticleClik here to view.
make your sales funnel work for you
Every person who buys your product goes on a journey – from arriving at your store to leaving with goodies. Or in marketing jargon your business has a sales funnel. Your sales funnel needs to be...
View Article
